Our Story

It all started with a simple question:

"If there's no powdered milk or powdered tea in our homes, why do we still drink powdered coffee?"

This one thought sparked a journey. A journey that began in a home kitchen, fueled by curiosity and driven by the love for real coffee.

Started experimenting—brewing, failing, learning. From French press to pour-overs, from moka pots to cold brews, we explored every method to understand what makes coffee truly good. What we discovered was a world far beyond instant coffee—one where every bean, roast, and brew had its own story, its own flavor.

Along the way, discovered specialty coffee—freshly roasted, traceable, and bursting with character. It was nothing like the bitter, flat instant coffee we were used to. And we couldn't go back.

But here’s the catch: great coffee took time. Not everyone has the patience or tools to brew it right. So we asked ourselves—can we make specialty coffee just as convenient as instant, without compromising on quality?

That’s how Trujoe’s was born.

A passion project turned mission—to serve real coffee, instantly. Not instant coffee.

We cold brew our coffee slowly for a minimum of 18 hours, extracting nothing but bold flavor and smooth richness. We bottle it as a concentrate, so you can mix it however you like—hot, iced, strong, mellow—within seconds.

At Trujoe’s, we believe everyone deserves better coffee. Coffee that’s not just easy to make, but worth drinking.

Hence Trujoe’s, a unit of Swerdi Coffee Private Limited, is committed to crafting premium cold brew coffee concentrates for coffee lovers and businesses. Our mission is to bring the smoothest, most flavorful cold brew to homes, cafés, and restaurants with uncompromising quality and convenience.

We take pride in being a trusted partner for cafés, restaurants, and retailers, providing consistent, high-quality cold brew solutions. Our passion for coffee drives us to innovate and create a seamless coffee experience, ready to be enjoyed anytime, anywhere.

For inquiries, partnerships, or orders, reach out to us:

🏭 Manufacturing Location: Swerdi Coffee, 1st Floor, Circular Road, Sector 80, Mauli, Mohali, Punjab
📩 Email: admin@trujoes.com
📞 Contact: 9878678517

PS. We are officially recognized as a startup by the Department for Promotion of Industry and Internal Trade, Government of India.

S W E R D I   C O F F E E   P R I VAT E   L I M I T E D
Corporate Office: Hno 2715, Sector 66, Mohali, PB, 160059